Blogs are still relevant.


Check out ours below for the latest on trends in marketing and updates about our company.

Is It Important to Advertise on Facebook?
Rob Johnson, MBA Rob Johnson, MBA

Is It Important to Advertise on Facebook?

“I never really saw the value in marketing on Facebook but seeing this process has really made me a believer.”

That quote is a representation of what we hear from clients either before they meet with us (because they’ve seen success in a friend’s business) or during the process of working with us (because of the analytical and conversion power that Facebook has).

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Everyone Wants to Sell, Few Want to Serve
Rob Johnson, MBA Rob Johnson, MBA

Everyone Wants to Sell, Few Want to Serve

I run my business differently than others in some respects. Obviously everyone says they care about the customer and they want to put customers ahead of themselves. But for me, it’s a must.

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I Just Started a Marketing Company, Should I Work for Free?
Rob Johnson, MBA Rob Johnson, MBA

I Just Started a Marketing Company, Should I Work for Free?

There are no shortage of YouTube videos online that answer this question, but admittedly there is a lot of nuance. So what I’d like to do here is give you my overall opinion on working for free and then tell you if that played a role in starting our company.

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A Cost Benefit on Hiring a Marketing Company
Rob Johnson, MBA Rob Johnson, MBA

A Cost Benefit on Hiring a Marketing Company

You’re almost ready to make a plunge. You’ve found a marketing company you’d like to sign and they are going to do gangbusters for you. Odds are, it’s The Wayne Consulting Group, but even if it isn’t, there are some things you need to consider.

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Yes, Virginia. Coca-Cola Still Needs to Advertise.
Rob Johnson, MBA Rob Johnson, MBA

Yes, Virginia. Coca-Cola Still Needs to Advertise.

One of the largest brands in the world is The Coca-Cola Company. Coke spends roughly 3.5 Billion (with a “B”) on advertising worldwide, every year. This equates to about 7% of their gross annual sales.

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